Using The Semalt Report Center To Increase Traffic To Your Website And Business



Accomplishing any of your website's goals requires an intense focus on traffic. Websites and domains that garner traffic have the power to accomplish great things. To do this, you need to understand how to use data. With Semalt.net's report center system, you will be able to utilize actionable data to increase your traffic. 

This comprehensive review will break down all of the data you can gather from Semalt's report center. We will teach you how to utilize this data in actionable ways. By the end of this article, you will be able to use Semalt.net effectively. 

How To Navigate The Semalt Report Center

Before we get into the pure data observation, you first need to understand how to access the system and what each section does. There are five different sections to be aware of:
  • Create report
  • Create delivery schedule
  • Report delivery schedule
  • White label template 
  • Delivery template 
Let's break down each section in detail:

№1: Create Report


The create report section allows you to develop actionable datasets immediately. The reports use real-time data that is available from what is most recently available. This data ensures you may have information that is recent and actionable. 

The first section is report settings, which allows you to detail the following criteria:

Report Type 

The report type section allows you to develop a report based on your current needs. Below are the different types of reports:
  • Keywords in TOP: This tells you the number of keywords you rank for in the top 100 slots of Google. It also provides data on changes in your ranking from one period to another.
  • Best Pages: Best pages provide you information on your best ranking pages. These pages include different blogs and navigational locations on your website.
  • Competitors: This report provides you information about how you compare to your competition. It shows you shared keywords between you and your competition.
  • Page Uniqueness Check: This provides you information on how unique Google thinks your page is. A low score indicates the need to rewrite your website content. 
  • Page Speed Analyzer: This report tells you how fast your page loads. It provides you with steps you can take to increase page load speed.
  • Webpage Analyzer: This tells you how your page compares in many aspects. These factors include SEO, indexing, structured data, mobile adaptability, and security. 
Each report type serves a different purpose. All reports are different ways one can improve their website. With an overall website improvement, you increase the chances of attracting traffic. 

We will be digging further into the data behind these later. For now, let's focus on the different sections of the report creation page.

Project

If you are an agency owner, own multiple websites, or an SEO specialist, this section will be necessary. Semalt allows you to insert a vast multitude of projects at once. This section allows you to switch between multiple projects seamlessly.

As an agency owner, you and your team can switch between SEO campaigns. If you are interested in using Semalt's white-label service, you can provide those reports to customers. As a reseller of Semalt's products, you can supplement your SEO efforts.

Search Engine

Google has numerous pages devoted to their regional efforts. If your focus is to win local SEO in your own country, don't forget to specify this section. For most situations, international Google will work.

If you work on a global scale, you can use this to see the effectiveness of regional campaigns. If you want to target multiple places in Europe, this section will be just as important.

Report Language

Semalt's create a report feature includes support for 13 languages. If you work with a global team, it helps to have access to this. White-label resellers also will benefit from the worldwide potential of this feature.

Below are the languages they currently have support for:
  • English
  • Русский
  • Deutsch
  • Español
  • Português
  • Français
  • Italiano
  • Dutch
  • Chinese (汉语)
  • Türkçe
  • Vietnamese (Tiếng Việt)
  • Finnish (Suomen Kieli)
  • Norwegian (Norsk)
  • Danish (Dansk)
  • Swedish (Svenska)
Format

Semalt reports have support for two different formats:
  • PDF: You can easily read PDF files using any browser. You may also read them in Adobe Acrobat Reader. 
  • CSV: CSV formats are plain text spreadsheet files. You can import them easily into database programs and open them using Excel or Google Spreadsheets. 
You will find that these are also under the create delivery schedule subheading. For now, we will move onto the next section found in both areas: data settings.

Data Settings




The data settings allow you to detail what comes out of your selected report type. When choosing the page speed analyzer and page uniqueness check, you won't find data settings. Those reports may still be kept for record purposes but are less likely to fluctuate. 

Each report type relies on different data sets. You can also choose to exclude subdomains if you want to focus on a narrow site. Below are what you should expect and what they mean:

Date Range

This data set allows you to select the date range of your selected report type. Depending on the purpose of your data-gathering venture, you may want to dig further back. For short-term changes, you are most likely only going to need data from the past few months. 

You may use the date range data set in the following reports:
  • Keywords in TOP
  • Best pages
  • Competitors
You will not see this as part of your website analyzer because it is less likely to fluctuate. 

Group Of Keywords

This section is only essential for the Keywords in TOP report. If you dig into this particular Semalt.net section, you will find that you can group different keywords.

Focusing on those keywords may result in attracting different audiences. Depending on your traffic goals, you may wish to focus on building different keywords. 

For example, a hardware store may focus keywords based on its sales priority. These can include hammers, saws, screwdrivers, or entire toolsets.

Your focus keyword will change depending on your goal. Those goals may be kept in different groups, which is where this section comes in. 

Rankings

Rankings allow you to focus on pages and keywords where you rank. The rankings fall into the following top categories:
  • Top 100 
  • 50
  • 30
  • 10
  • 3
  • 1
You may find these in all areas but the website analyzer, which doesn't rely on any rankings.

Rankings are arguably the most critical area of any report. It tells you how you stack up compared to the competition. Regardless of your goals, high rankings will help you accomplish any of them well. 

Dynamics

The dynamics section focuses on how your keyword rank changes from one period to another. Given that these dynamics are already part of your keyword report, you won't use this function very often. 

Sorting

The sorting heading allows you to order your data in a method that is useful for you. Below are some potential options:
  • Popularity - ascending / descending: Puts the keywords you rank best for on the top / bottom.
  • Searches - ascending / descending: Puts the keyword that commands the most search volume on the top / bottom.
  • Last date - ascending / descending: Sorts the keywords by the most recent / furthest date. 
Your sorting method depends on the goal of your report. Define your purpose, and these reports will be beneficial to you. 

Analysis & Recommendations

The website analyzer section has its unique data set from which to draw. Given that this data does not require any competitive analysis, it is somewhat different. Instead, it focuses on the best practices to ensure your site is clean and ready to be indexed by Google. 

The analysis section focuses on five areas:
  • Successful audits: These are areas where your website follows best practices. A section called how to maintain reminds you of how you keep this success.
  • Needs improvements: Areas where your website is failing to follow best practices. A section called how to improve tells you how to follow these guidelines.
  • Errors: Areas where your website is considered broken. How to fix provides you steps you can follow to handle these problems. 
  • Basic info: A read-out of essential information from your site. 
  • Metrics details: Measurements to indicate where your website succeeds or fails. These scores are typically related to the conclusions sections. 
There is also a how-to upgrade section that tells you of various ways to improve your website. Those can fall into both the improvements and errors sections. 

White Label



White Label SEO is reselling SEO services. If you are an SEO specialist or agency who needs to expand your offering, these white label services can help.

Otherwise, you can do white label servicing if you are great at sales, allowing Semalt to do all of the hard work. Granted, you will still need to perform the leg work and should have in-depth product knowledge. 

The last section simply allows you to choose your white label template. The template changes the branding on the report. If you are a reseller with a strong emphasis on brand representation, this section will be vital for you. 

With this being the last page, you can choose between sending an email or downloading the report. Either way, this is your last stop on the create a report section.  

The create delivery schedule section follows the same process as the create report section. As you might expect, the significant difference comes from the schedule. 

№2: Create Delivery Schedule

 

The focus of the create delivery schedule section is scheduling regular delivery of all the reports mentioned above. Through regularly scheduled deliveries, you start each day with evidence of your success and potential improvements.

This feature prevents you from having to make daily, weekly, or monthly requests of the system. For white label SEO agencies, it allows them to avoid having to field requests of information readily available to clients.

To avoid repetition, we are going to skip right to the last section: delivery schedule.  

Delivery Template



The delivery template section allows you to create a different template depending on your needs. This system will enable you to customize what reports are sent to who when.

You can inform regular stakeholders in your SEO campaign in this template. If you work with a global team, you can also send this in the same 13 languages mentioned earlier. 

You can select between a daily, weekly, or monthly delivery schedule. You can also choose the day of the week for those stakeholders. 

White-hat resellers will find this feature incredibly helpful, as they can create a different template for each of their clients. Regardless of who you are, regularly scheduled reports prevent you from having to do busywork. 

Email Report Examples



Scrolling down will allow you to see examples of these email reports. The email itself is pretty simplistic. We will get into the appearance of these reports later. 

For now, remember that section of the create delivery schedule area provides an example of what the client sees. Whether you be a white hat reseller or a Google webmaster, familiarizing yourself with this section will allow you to utilize the data effectively.

№3: Report Delivery Schedule



This section contains the history of what reports you put through under the create delivery schedule section. It tells you the following information:
  • Report name (name of the website)
  • Type of report
  • Format (PDF / CSV)
  • Date Range 
  • White label (your brand or Semalt's)
  • Delivery template 
  • Status (actively sending or not) 
  • Actions (Potentially unique situations)
You can easily activate or deactivate any schedule by clicking on the switch underneath status. You can also produce a new report by clicking on the upper-right hand corner button, which brings you back to the previous area. 

№4: White Label Template

The white label templates section provides you the option of including unique branding. This section allows you to create your branding if you are a reseller of Semalt's products. By clicking the new template option, you can open up a menu that provides you with the following information:



From there, you can enter the following:
  • Your brand
  • Your logo
  • A footer (the name of your brand in the footer section)
Once you create your second template, you can choose which option is the default selection. This setting can save you time when trying to brand individual reports. 

№5: Delivery Template


The delivery template section is at the very bottom of Semalt.net's dashboard. The delivery template section allows you to default different templates for who and make email report deliveries. By clicking on the new template button in the upper-right, you will see the details:



This template system is handy for a webmaster or white-hat reseller who reports to multiple stakeholders. It saves you a great deal of time when writing important information to people who need it. 

Now you have a good idea of how to navigate this system and what these buttons do. But what do the actual reports look like, and how do you use the data in these reports? In our next section, we will break down the details of the PDF versions of those reports. 

Part Two: Reviewing The Six Important Keys To Using Semalt.net's System To Grow Your Business 



Search engines are picky when it comes to the quality of your website. Without knowing what they want, you won't be able to achieve any growth. This area is where understanding Semalt's data becomes most important. 

The remainder of this article will be digging into the data. We will show you how to read the data and use it to increase website growth. 

Report №1: Keywords In TOP - How Knowledge Of Keywords Can Help You Grow



Semalt's Keywords in Top report produces a 40-page document containing the top 400 keywords on your ranking selection. If you do not have 400 keywords to rank for, the page count may be lower. It is also likely lower when choosing a lower field (such as top one or three). 

Keywords are what people type into search engines to find your webpage. The higher you rank on specific keywords, the more search traffic you get. This traffic is known as organic traffic, which is the natural result of Google finding your website. 

The ultimate goal of Search Engine Optimization (SEO) is to rank high for keywords. With the right content on your site, you accomplish one of these steps. 

This report contains this vital information:

Settings

As seen above, your report's settings tell you the target website, search engine, and language of choice. It also informs you whether or not you include subdomains. Subdomains are an additional chunk of your domain name (blog.yourwebsite.com).

Number Of Keywords In TOP

The next section shows you a chart that contains the distribution of keywords among the top areas. These are keywords anywhere from the top 1 to the top 100. It provides you an overall easy-to-scan method to see how your website is ranking among the top available. 

Keywords Distribution By TOP



The keyword distribution information provides you the same information as the chart but displays numbers. Red indicates a decrease in overall rank, while green indicates an overall increase. The numbers inside indicate the dynamic change that has occurred in your chosen date range. 

Rankings By Keywords



The detailed breakdown of data from your chart and distribution page is on the following 37 pages. They will tell you what keywords are working on what direct domain. If you are looking for specific rankings, this is where you need to go.

How Can I Use This Report To Help My Website Grow?

The information on this page will tell you the ranking keywords. As a result, they can be used to target areas of importance for your website. For example, you see that Semalt is targeting "SEO stats and site analysis." 

When you think of Semalt's available services, this is where they primarily focus. Providing you statistics and site analysis allows Semalt to market its products more effectively. Given that there is always a way to sell better optimization, Semalt positions itself with goal-oriented traffic. 

You can also use Semalt's SEO report for the following growth opportunities:
  • They may show you keywords that you are close to ranking for number one, incentivizing you to improve the page content. 
  • They may show you keywords that can give you a better idea of the buyer's journey, allowing you to rank for appropriate suggested keywords. 
  • Semalt's offerings provide you an option to improve upon these keywords, allowing you to understand where you currently stand when hiring an SEO specialist. 
  • Your white-label service can use this information to convince potential buyers how improving this keyword will increase sales. 
There are all simple examples, but they all lead to the same area: SEO data is improves your ranking. Higher ranking for the right keywords allows you to pursue your goals. 

Report №2: How Knowing Of Your Best Pages Positions You For Success



Many times your primary site will not be the one that succeeds. With this in mind, awareness of what pages are ranking allows you to focus your efforts. Traffic to the right pages can help you meet specific goals. 

We've already provided an example of this below. Semalt's highest-ranking keyword does not link to their base domain. Instead, it links to a narrow portion of their website that specifically targets those looking for SEO stats and a web analyzer. 

This page is arguable more important to rank high, as it addresses the searcher's needs right away. Semalt is aware of this, which is why their base website doesn't rank among the top. Let's break down these sections:

Project

This section tells you the target website, search engine, country, and language choice. If you have multiple websites you handle, you can switch between different areas to create a report & report delivery schedule sections.

 Best Pages In TOP 


This section tells you the dynamic changes between two different periods. In this case, the change is between one day. This data can be useful to determine your place in competitive areas. 

Best Pages In Dynamics



A chart follows the short-term section detailing information over a more extended period. Depending on how often you fluctuate, comparing recent changes with distant changes may be useful. 

Stats Of The Keywords For The Selected Web Pages


This section focuses on the webpages you selected without looking in any narrow fields. Given that we drew this information from the base site, you can see that it doesn't rank for any keywords in the top 10. However, narrow navigation points of Semalt would show more movement given their narrow targeting. 

The next section, labeled Pages in TOP, is the same information, only displayed in numbers. Below this, there is a link to semalt.net's best pages section. 

How Can I Use The Best Pages Report To Grow My Business

The best pages report contains detailed data on specific pages of your site. As a result, you can easily create narrow webpages to address a particular goal of your business. With the right keywords and optimization in these areas, you will see growth. 

Taking Semalt's example, their ranking webpage addresses the primary concern of those wanting to improve their SEO: stats and analytics. If you run a shoe company (for example), you could have a page devoted to finding your shoe size with a tape measure. 

Below are some other examples of what you could do:
  • You could create a blog post that addresses questions related to a customer's problem, painting your product as the solution. Don't forget to provide additional value!
  • You could provide an interactive calculator to meet the needs of someone who wants to estimate starting costs for buying a home. 
  • You could provide this as a service to others from your white-hat agency. Showing your website as an example of how this works will give them more confidence. 
It is important to remember that your leading site isn't going to be the winner here. Especially for those starting, your goal is to provide value from alternate web pages. Believing otherwise typically leads you to improper expectations.

Report №3: How Understanding Your Competitors Helps You With Overcoming Them



Whatever you are doing to improve your website's growth is being done in triplicate by your competitors. Semalt's reports provide you with ample information on competitive analysis. When it comes to shared topics, you can't afford to try and out-SEO your competition. 

All of the posts they make and sites they rank for have the potential to overtake you at any moment. With real-time data and regular reports on this data, you will develop a plan of action to overcome that. In this case, you need to spend a particular amount of focus on shared keywords. 

Shared keywords typically mean similar target audiences. However, you may find that your competitor may not be in your industry, so pay attention to their website. Below, we will dig into individual sections of your report:

Shared Keywords


As mentioned earlier, shared keywords are topics vital for you and your competition. Depending on your focus, you may see various types of content that want to rank for this. By looking at their website, you will understand what pages are ranking for this keyword. You may also understand why, which may detail your competitor's goal.

Given that we include the likes of YouTube, their substantial value on search searches will result in many negative keywords. Your screen will hopefully look a little bit different. 

Shared Keywords Dynamics


Shared keyword dynamics tells us the overall change of different keywords between different competitors. In this case, you can see our focus was on the top ten, which has little difference between these various websites. In a more competitive environment, expect to see a bit more chaos. 

Competitors In Google TOP



The table among the Competitors in TOP section tells us who is ranking the best among shared keywords. You can also track the difference in shared keywords to yourself, seeing which company is most likely to try and poach multiple positions from you. 

Typically, your list of competitors will not be huge. Among the defaults in the Semalt report screen, they include 51. You aren't likely to outrank YouTube or Facebook in this case, but Semalt will be able to assist you in finding your competitors if you happen to have issues. 

How Can I Use The Competitors Report To Grow My Business

With this report, Semalt is providing you an overall SEO competitive analysis. This report focuses mainly on keywords and content but might expand to backlinks and other areas with a FullSEO or AutoSEO purchase through Semalt.com. 

Even without the focus on backlinks, this report can provide you with important information. One vital example of this includes topic gaps. 

Topic gaps are areas of your business niche which your competition does not cover extensively. By addressing problems that others won't, you put yourself in a position to rank better. People will come to you for services they can't get with your competition. 

Competitive SEO analysis can also help you in these areas: 
  • Competitive analysis can help you find your actual SEO competitors. These may include people who don't necessarily work in the exact niche you do but may work in a nearby area. 
  • A good analysis of your competition can help you identify link gaps. These are links to your website that you should typically seek out. 
  • If both of you manage a blog, you can use this opportunity to "poach" topics. Poaching means taking areas that they have written on and asking yourself how you can improve their details. Do not copy any content, as that may lead to a cease and desist order. 
  • As a white hat reseller, you can address topic gaps and link gaps directly. Semalt has a variety of resources that you can resell to outrank the competition. 

Report №4: How Understanding The Page Uniqueness Check Can Help Your Business Grow



As a non-standard metric among sites, the uniqueness check looks at your website to see how original it is. If they find that too much of your site resembles another, expect the score to drop. If Google considers the content looks copied, you won't rank well. 

While you might expect that your goal should be 100%, it is nearly impossible to reach that. That's because standard navigational elements and common phrases among businesses are typical. In some cases, the right combination of words is difficult to change due to SEO requirements. 

In this case, there are only three sections worth being aware of here:

Summary

The summary (listed above) culminates the report based on the information below to tell you how unique you are. You should rewrite anything at 80 percent and below. 

Content Checked For Plagiarism



Plagiarism checks are essential to anyone who wants to get into content writing. These checks are necessary for blogs, but you can also find the same information on base websites.

Semalt breaks down the text-only sections of your site and lists them out on a series of pages to make it easier to skim. Anything highlighted in yellow (seen above) is similar to other sites. Given that this report has so little yellow, you don't have to be concerned. 

Original Content Source


The original content source section tells you the websites where they find your exact text. As you can see above, the source is sometimes located on another page on your site, leading to almost no concern. However, you may find that other sites do have similar content. 

Unless your percentage starts to near 10%, you shouldn't be too concerned about this issue. If you find more than a couple of websites on this list, you may also find additional cause for concern. 

How Knowledge Of Page Uniqueness Can Help Your Website Grow

Depending on who you ask, being unique is considered the bane of efficiency. Those are the kinds of people who say, "if it isn't broken, don't bother fixing it". Those people might be on the verge of receiving threats to have their site taken down. 

While there is truth to using effective techniques, you need to have original content to rank properly. While copying content from another one of your sites may be an option, you won't get a lot of value. Google crawls a vast section of sites to determine how to rank them. Your secondary website with the copied content may fall in a lower place for not having originality. 

By creating a unique site, you give yourself the following opportunities:
  • You provide visitors with an engaging experience they won't receive on other sites.
  • By including this strategy with images, infographics, and other content areas, you will have something your competition does not have. 
  • Your site may be a "breath of fresh air" compared to other content they see. 
  • You may get a source of traffic that engages more quickly than they would with your competition. 
Whether you be a white-hat reseller or a Google webmaster, site uniqueness doesn't have a magical number. While you don't have to obsess over this section, it is crucial to keep it in the back of your mind. 

By sharing this information of copied content with stakeholders, you will be sure to hit the right keywords. You will also be sure to provide your business with a higher potential for engaging and individualized content. 

Report №5: How Understanding The Page Speed Analyzer Can Help Your Business Grow

The page speed analyzer is one of the few reports that contains its table of contents. That's because many potential site-side issues could reduce the loading speed of your page. Pages that load too slow have a higher bounce rate, which tells Google your site doesn't engage people. 

The summary, which is listed above, gives you comprehensive data for viewing. However, the details below are in a report which has over 30 pages. Let's dig into those details:

Webpage Loading Emulation


The loading information tells you a variety of important information about how long it takes to see something meaningful on your website. Looking at Semalt's data, meaningful information typically takes above one second. This time is pretty solid for a busy site like Semalt's. 

The reports also provide definitions for anything you may not understand. Understanding is step one to winning the battle for fast pages. 

Errors To Fix



Errors of page speed come from potential improvements to your on-site platforms on speed. Errors may be related to unnecessary code, broken code, or completely missing page improvements. 

Semalt's system is incredibly picky. They will provide you every opportunity for growth if you want to take it. These opportunities include potential time savings that go as low as several milliseconds. While saving milliseconds may not seem like much, the time does add up if you start adding all of your slightly slower loading elements. 

Successful Audits



Semalt also allows you to celebrate your successes. Whether it be related to image compression, text compression, or a fast host, this section will delve into where you are saving time. This information isn't quite as useful for those seeking improvements but can be a good reminder of areas that don't need much focus.  

Summary (Mobile Pages)



If your only interest is desktop speed, you stop at the previous section. Given that 3.5 billion people use smartphones these days, that would be a foolish choice. The exception being if your business doesn't offer anything that doesn't fit mobile needs. 

The mobile summary is the same as the desktop summary. Below this summary are the same two sections related to errors and successes as well. The difference being that those are changed slightly to focus on mobile device needs. 

How Understanding Page Speed Can Help You Grow Your Business

Since 2016, Google has put an impressive amount of focus on site speed. It is so important to Google that they use site speed (and page speed by extension) to rank their site. If your site is slow loading, you aren't going to rank for a large crowd. 

This information is beneficial to website developers, who can use this page to supplement their services in particular. This information can also be useful for full-service agencies who offer white-hat services from Semalt. 
  • Compress images and text so that they take up less room on priority loading. 
  • Hire a host for your site (or their site) that is known for speed. 
  • Below are just a few examples of what you can do to increase the speed of your pages: Remove clunky JavaScript, CSS, and HTML, which are known for slower loading times. These can include unnecessary spaces, characters, and code comments. 
  • Have a Content Distribution Network (CDN) that can distribute the load to focus on priority tasks. 
Google focuses on this effort due to their Accelerated Mobile Pages (AMP). If you can get a host or a website builder for your business with this built-in, you won't have to worry much about speed. Combine that with Semalt's offerings, and your page speed might be around one second. 

Report №6: The Webpage Analyzer For A Clean User Experience


The final step on this journey brings us to a vast report known as the Webpage Analyzer. Semalt.net provides you a comprehensive dashboard of potential improvements to give your site.

You can customize this report to focus on sections you prioritize. The full report can be over 60 pages long when including the areas related to how you can fix these problems. Much like the page speed section, it all starts with the summary listed above. Below we will dig into the rest of these details. 

SEO

SEO, or Search Engine Optimization, is the act of modifying your page until it does well on search engines. A significant portion of any comprehensive analysis goes back to how well your SEO works on the site. This report doesn't emphasize any specific keywords or rankings, but it does focus on best practices. 

These practices include meta descriptions, snippets, alt descriptions for images, and internal to external link comparison. They also dig into common key phrases that you see on the page without relating them to any particular target keyword. 

In combination with Semalt's other analysis features, this report will tell you whether or not you have the right keywords and areas of improvement based on what people may type to search for your page. 

Indexing

Proper indexing allows Google to crawl your website efficiently. Google is allowed to do this through their AI, which requires you to have robots.txt on your base domain. Without it, Google does not have permission to access your site. 

Other areas of importance include having an XML sitemap, a canonical tag, and hreflang tags. Many of these topics require in-depth knowledge to handle, but Semalt provides excellent tips for maintaining what works and improving what doesn't. 

Structured Data

Structured data allows the search engine to scan your webpage content when it uses specific structures. The most excellent example of this is through Schema markup, which allows Google to apply unique designs to your data as needed. 

These are incredibly helpful for those who need Local SEO, as potential visitors can find the maps and location of your business using Schema markup. You may also see this appear with recipes and other unique pieces of information. 

Mobile Adaptability


The mobile adaptability section ensures your website is optimized for mobile viewing. You will find that there is a bit of crossover between this on the page speed comparison. However, they also include important aspects of mobile adaptations like the viewpoint, font size, and Google AMP check. 

You may also see further similarities in our next section.

Performance


The webpage analyzer takes the page speed analysis and scrutinizes it further. They also contain navigation details for the entire site, ensuring that everything goes where it needs to. Asset minification (JavaScript & CSS), minimizing main thread work, and compressing files are all addressed in this area. 

Social Media Presence 


As said above, social media presence doesn't typically affect your rankings. However, Semalt recognizes that you need to take advantage of every marketing opportunity for you to reach your full business potential. As a result, they have a specific section devoted to reminding you to engage your customers on Twitter, Facebook, LinkedIn, and other social sites. 

Domain

The domain section checks two areas:
  • Age of Domain: Old domains are seen as more trustworthy by Google. The longer you maintain that ownership, the better off your potential in this area will be.
  • Web.archive.org Info: Tells you how long your site has been indexed. It is only useful for tracking long-term information and looking at older versions of your website. 
Server & Security


This section tells you the location of your server and its ability to remain secure. SSL certificates (HTTPS) are one of the most important parts of this review. Many times, websites aren't aware they have HTTP and HTTPS, creating mixed content issues that compromise your security. 

How Does Understanding The Website Analyzer Create A Clean Website Experience?

The amount of information available on this report is staggering, but it is typically your last visit due to the amount of work it takes to handle all of this. However, the overall work not only improves your on-page SEO but creates a secure and quick experience that your users will appreciate. 

As a business, white-hat reseller, or Google webmaster, having full awareness of all potential areas to improve your website is paramount to creating the best possible experience. You may be good at SEO, but it doesn't help if your website runs like a dump truck. 

Final Thoughts

Semalt.net's report center is a total package solution for your website. The only proper way to improve your website is through actionable steps taken in response to data. While this data comes in huge reports, through PDF or CSV format, Semalt makes it incredibly easy to understand and consume for anyone. 

Even if you aren't a Google webmaster, you understand the importance of growing your business. Given that our websites are replacing brick & mortar storefronts day-by-day, you can't allow full page optimization to get away from you. 

With this guide on the report center, we hope the best for your efforts on getting to the Google TOP. Utilizing Semalt's services in conjunction with this data provides you excellent growth opportunities. Thanks for reading. 

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